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Time Warner Inc.’s chief executive said on Thursday that news of a possible sale of a stake in its America Online (AOL) unit to Google Inc. and Comcast Corp. was “market rumor.” Richard Parsons, on a visit to Hong Kong, also said there were no plans for a tie-up with Microsoft’s search-engine technology. Two sources told Reuters that web search engine Google Inc. and cable company Comcast Corp. were in talks to buy a stake in AOL, in a deal reportedly worth up to $5 billion. “It’s market rumors, and I can’t curb market rumors,” Parsons said at a luncheon on Thursday, declining further comment. He said Time Warner had no plans for an alliance with Microsoft. The two companies were reported to be in talks on combining AOL’s content with Microsoft’s MSN technology, according to an Oct. 7 report in the Wall Street Journal.