When Princeton University President Shirley Tilghman joined Google Inc.’s board of directors this month, she also joined the company’s seemingly endless parade of wealth.

Instead of cash, the online search engine leader is paying Tilghman like all its other directors - with a bushel of prized stock that eventually could turn her Google duties into a better-paying gig than her job running an Ivy League university.

Tilghman’s compensation package includes an award that can be gradually converted into 6,000 Google shares during the next five years.

That bundle is currently worth about $1.8 million but it will become far more valuable if Google’s shares continue to appreciate like they have during their first 14 months on the Nasdaq Stock Market. The shares have recently been trading around $300, more than tripling from their initial public offering price of $85. The stock’s performance already has turned hundreds of Google’s employees into millionaires.

Google also granted Tilghman 12,000 stock options with an exercise price of $318.68.

Tilghman, a molecular biologist, received a $485,000 salary during Princeton’s 2002-03 school year, according to the most recent available information from Guidestar.org, which tracks tax returns filed by nonprofits such as the university.

The median compensation package for directors at companies in the Standard & Poor’s 500 was $139,060 during the fiscal year ending in May 2005, according to Equilar Inc., a San Mateo firm specializing in compensation issues. The figure includes cash retainers, stock awards, stock options, but excludes fees for committee meetings.

If Tilghman gets lucky, she may get as rich as another Google director from academia, Stanford University President John Hennessey. When Google appointed Hennessey to the board 18 months ago, he received 65,000 stock options with an exercise price of $20 per share. Those options are currently worth about $18 million.

The director job requires attendance at most of Google’s board meetings. The company held 15 meetings last year and each director attended at least three-fourths of them, according to documents filed with the Securities and Exchange Commission.

Tilghman is the first woman on Google’s board, joining Hennessey and eight other wealthy men.

The other board members include three multibillionaires - Google co-founders Larry Page and Sergey Brin, as well as CEO Eric Schmidt - and three of the company’s early investors, venture capitalists John Doerr, Michael Moritz and K. Ram Shriram. The board is rounded out by two other high-paid CEOs, Intel Corp.’s Paul Otellini and Genentech Inc.’s Arthur Levinson.

“Google is very lucky to have world-class board members who each bring their own unique expertise to our growing company,” company spokeswoman Lynn Fox said. “We try to offer our directors a competitive compensation package.”

Google is aggregating nearly $1 billion to create a charitable foundation.

The move fulfills a pledge Google made when it went public last year. Co-founders Larry Page and Sergey Brin vowed to create a company “that does good things for the world.”

The result is Google.org, which has a goal of applying innovation and resources to the world’s biggest problems.

“We hope that someday this institution will eclipse Google itself in overall world impact by ambitiously applying innovation and significant resources to the largest of the world’s problems,” Brin and Page say in a message on the site.

Google has finalized the formula for how the philanthropic project will work. In addition to an initial commitment of $918 million, Google will divert 1 percent of its annual profit to philanthropy.

Part of the effort is the Google Foundation, endowed with $90 million. Other money will go to what the founders call “socially progressive” companies.

The site says that it will post links when it is ready to take grant and employment requests.

Sun Microsystems Inc. and Google Inc. announced an agreement to promote and distribute their software technologies to millions of users around the world. The agreement aims to make it easier for users to freely obtain Sun’s Java Runtime Environment (JRE), the Google Toolbar and the OpenOffice.org office productivity suite, helping millions of users worldwide to participate in the next wave of Internet growth.

Under the agreement, Sun will include the Google Toolbar as an option in its consumer downloads of the Java Runtime Environment. In addition, the companies have agreed to explore opportunities to promote and enhance Sun technologies, like the Java Runtime Environment and the OpenOffice.org productivity suite.

Arbitrage is the simultaneous purchase and sale of an asset in order to profit from a price differential in 2 exchanges or marketplaces.

For example, let’s say that XYZ company’s stock is trading on both the NASDAQ and on the FTSE. There is a bid (someone willing to buy the stock) on the NASDAQ of $100 and an ask (someone willing to sell the stock) on the FTSE of $98. An arbitrage trader would simultaneously buy the stock for $98 and sell it for $100.

Their are people placing these simultaneous risk-free transaction with sports books as well:

“A sports arbitrage situation occurs when bookmakers’ prices differ enough that one can back all possible outcomes of an event and guarantee a risk-free profit no matter what the outcome.” - arbhunters

Arbitrage trader exist to capitalize on the inefficiencies in a market place.

So what’s this got to do with SEO and PPC (pay per click) you ask?

So either:
1. Overture was actively buying the “click” from Google and funneling it through their highest paying matching keyword or
2. Google was actively selling the click to Yahoo or
3. Some individual wrote a pretty nice arbitrage script - that happened to 404 before completing.

Whatever happened, I got screwed. Google paid me less than a dollar for a click that was funneled through the $55.79 ad placement in overture.

The question is:

Are Google and Yahoo (Overture) conspiring to make huge profits from the rips (price differential) in their adword prices? If you grok arbitrage, market makers and PPC you understand how much the publishers and advertisers are getting screwed if this is happening.

or (if an individual wrote this script)

How can we write a fully automated Arbitrage PPC bot? How might we funnel a click (surfer) from a low paying adword all the way through a high paying adword on another “PPC exchange” without requiring an additional click and without it involving click-fraud?

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